Made in the Shade launched its debut in January 2004, with founder Cathy Morse, a 25+ year veteran in the home interiors industry. Her vision was to build a trusted brand through an international team of window covering industry professionals who carried the same passion – a commitment to excellence by adding beauty, function, style and value to every home and business. Headquartered in San Antonio, Texas, Made in the Shade has since expanded its locations throughout the US and Canada, emerging as a leader in the custom window coverings industry. Today, under the leadership of her son, Josh Morse, who serves as the owner and CEO, Made in the Shade (MITS) continues to grow and thrive as an international franchise. Josh has inherited his mother’s passion and dedication, steering the company toward even greater success while maintaining the core values that Made in the Shade was built upon. His vision is to continue expanding the brand’s reach, ensuring that every client experiences the highest level of service and quality that the brand is known for.
